About us

With our partners, we celebrate collaboration.

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Presence Switzerland, a unit of the Federal Department of Foreign Affairs FDFA, is responsible for promoting Switzerland’s image abroad and for implementing the country’s Strategy for Communication Abroad. Through a range of public relations tools, it supports Switzerland’s interests by enhancing global understanding of the country, fostering a positive perception, and highlighting its diversity and appeal. Presence Switzerland carries out its communication activities in collaboration with the Swiss representations abroad, relevant departments, and both public and private-sector partners.

PARTNERS

OFFICIAL PARTNERS

Omega
Since 1848, OMEGA has embodied excellence, innovation, and precision in Swiss watchmaking. Renowned worldwide for its mechanical accuracy, the brand was chosen as the first Official Timekeeper of the Olympic Games in 1932, followed by its role as Official Timekeeper of the Paralympic Games in 1992. The IOC’s trust has lasted for nearly 94 years, and Milan-Cortina 2026 will mark the 32nd occasion on which OMEGA serves in its Olympic role. The brand will be on site to time all 116 events across 16 disciplines, including ski mountaineering for the first time. To capture every fraction of a second of the action, OMEGA will bring 300 timekeepers and its most advanced equipment, ensuring that every moment is recorded with undeniable precision. Always striving for the highest quality, OMEGA demonstrates the Alpine Spirit by continuously
pushing its timing standards ever higher. Beyond essential equipment such as photo-finish cameras, starting pistols, and start gates, the brand has also entered a new era of data measurement. Real-time information - such as the acceleration of a speed skater, the take-off speed of a ski jumper, or the blade angle of a figure skater - helps tell the full story of an event and shows precisely where and how the medals were won.

Repower
The Repower Group was founded in Poschiavo, in the canton of Graubünden, in 1904 under the name Forze Motrici Brusio. The Alpine environment helped define the values that still inspire Repower's activities today: the focus on integrating the first large hydroelectric plants into the Swiss landscape translated into a keen sensitivity to design and architecture, including in Italy. In 2002, Repower set out from Milan to build a significant presence in the Italian market, where it is now seen as a benchmark for tens of thousands of companies in everything related to energy, sustainable mobility and efficiency. Repower is also one of the leading operators in the generation of energy from renewable sources and trades on the main European electricity exchanges. The link with the Alpine region, shared by Switzerland and Italy, inspires an approach to sustainability based on a balance between development, environmental protection and responsibility towards communities and the territory. This spirit is reflected throughout the energy value chain, from production to value-added services.
Repower's participation in the House of Switzerland Italia is an opportunity to showcase a model based on close transalpine ties, a reality that combines Swiss and Italian excellence, promoting an idea of energy, both physical and intangible, based on the enhancement of regional identity, a strong propensity for innovation and a natural vocation for architecture and design.

Schindler
Founded in Lucerne in 1874, the Schindler Group is today one of the global leaders in vertical mobility, with elevators and escalators moving over 2 billion people worldwide every day. Being a partner of the House of Switzerland Italia at the Milano Cortina 2026 Olympic and Paralympic Winter Games is, for us, a natural expression of the values that have always guided us. For over 150 years, and under the motto “We Elevate”, Schindler has embodied Swiss excellence in urban mobility, combining engineering precision, innovation, reliability, and environmental responsibility. The Alpine spirit is in our DNA. Like the Swiss mountains, our history is built on resilience, tenacity, and dedication to serving society. The Alps are a constant source of inspiration: they drive us to develop innovative and sustainable solutions that connect people and places, overcoming distances, barriers, and elevation changes… always taking mobility higher! Our presence in the House of Switzerland therefore celebrates efficient and sustainable mobility, blending tradition with the future, technology with nature, and progress with respect for the environment - all contributing to the well-being of everyone.

Swatch
Swatch has been shaking up the watch world since 1983, blending Swiss precision with bold design. It’s proudly Swiss, but never stuck in tradition — always finding fresh ways to make watchmaking fun, stylish, attainable, and totally reliable. Every Swatch watch is a mix of quality and personality, proving that great craftsmanship doesn’t have to be serious all the time. Swatch is all about creativity, playful rebellion, and living life to the fullest. With roots close to the Alps, its deep connection to winter action sports shows a love for adventure and pushing limits — whether you’re on the slopes or strolling through the city. Swatch captures the energy of modern Swiss life in every tick. That vibe is front and center in the OLYMPIC GAMES MILANO CORTINA 2026 Collection. Inspired by the “Imagination Vibe” color palette, the mix of blues, greens, and crisp white brings out the thrill, unity, and emotion of the Olympic and Paralympic Winter Games.

Swiss Wine Promotion
Swiss Wine is committed to quality, precision, and authenticity. Every bottle reflects the country’s unique terroirs, meticulous craftsmanship, and sustainable viticulture practices. Swiss winemakers combine centuries-old traditions with cutting-edge innovation, ensuring wines of exceptional character and purity. From vineyard to glass, Swiss Wine upholds the values that define Switzerland — precision, respect for nature, and uncompromising quality. Swiss Wine is also deeply rooted in the Alpine landscape — shaped by its mountains, valleys, and microclimates. The Alpine Spirit lives in our wines through their freshness, balance, and harmony with nature. The challenging terrain fosters resilience and creativity among winemakers, mirroring the determination and authenticity of the people who live and work in the Alps. Each wine tells a story of altitude, craftsmanship, and a profound respect for the land.

Switzerland Tourism: Travelling to Discover the Alpine Universe
Switzerland Tourism takes part in the House of Switzerland Italia in Milan with an immersive experience that engages the public in discovering the country and its tourism offer, through visual contributions and an exhibition inspired by the panoramic carriages of Swiss trains. The guiding theme is sustainability and the train travel through natural landscapes, cultural excellencies, and hidden gems among lakes and mountains.
Information, entertainment, and social interaction intertwine naturally, shaping a space to be experienced in every dimension: a place to pause or to embark on a symbolic journey across Switzerland. With this fresh and surprising narrative, Switzerland Tourism — in collaboration with Travel Switzerland, BLS AG, Bern Welcome, and other partner destinations — welcomes visitors in the Swiss Corner from February 4 to 22, 2026, transformed for the occasion into a corner of authentic Alpine lifestyle. Tastings and themed evenings will also be featured to spark curiosity and inspire Milanese visitors to plan a stay in Switzerland, taking advantage of the proximity and excellent rail connections. Under the spotlight are the most scenic public transport routes and lesser-known destinations, showcasing an unusual yet equally fascinating side of Switzerland. The choice of routes — such as the Green Train of the Alps connecting Domodossola to Bern — and the stops along the itinerary follow the “Travel Better” philosophy, for the benefit of guests, local communities, and the environment. The goal is to guide and distribute visitors across the entire territory and throughout the year, fostering harmonious tourism development.